Standard Demographics Included in U.S. Surveys

Panoplai provides a consistent set of standard demographic variables on U.S.-based studies, by default.

These will be provided in addition to any targeting or quota criteria.

Age
Gender
Hispanic Origin
Race
State
DMA
Region
Relationship Status
Voter Registration Status
Type of Pets in Home
Sexual Orientation
Type of Vehicle Owned/Leased
Alcoholic Beverage Consumption (Weekly)
Hobbies & Interests
Employment Status
Children in Home
Household Income
Religious Identity
Grocery Shopping Decision-Making Ability
Political Party Affiliation
Education Level
Diet
Political Views

These demographics can be used as data cuts or filters during analysis. Simply use the people icon on the right of the dashboard to review the demographics of the audience.