Panoplai supports two types of open-ended questions: Open-Ended and Short Text. Both can be paired with media and visibility logic like any other question type.
Open-Ended
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Default minimum character requirement: 20 characters (editable)
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If the minimum is not met, the participant can still complete the study, but their response is marked as a validation failure in the raw data and will not show on the dashboard
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We recommend 20 characters minimum for true open ended questions (e.g. not unaided brand awareness) — it's easier to remove poor quality responses than to try to salvage ones that failed
Short Text
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Default minimum character requirement: 3 characters (editable)
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This format is ideal for quick inputs like names, brands, or platforms
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Example: For a question like “Which social media platform do you use most?”, you may want to lower the limit to 1 to allow for short answers like "X"
Capturing Sentiment & Emotion
You can choose to collect self-reported or AI-inferred sentiment and emotion after each open-ended response.
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Self-reported: Adds two follow-up questions for the participant — one for sentiment, one for emotion
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AI-inferred: Panoplai’s AI analyzes the language in the response and automatically assigns sentiment and emotion
How to enable:
Click the gear icon on any open-ended question and toggle on:
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On = Self-reported sentiment/emotion collection is enabled
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Off = Sentiment/emotion collection is turned off and Panoplai's AI will infer
These tools help you go beyond surface-level answers and get a clearer sense of how respondents feel — without extra manual work.