A filter narrows your data to focus on a specific group — so you can analyze responses from just that audience.
Why Use Filters?
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Zoom in on a single segment
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Remove noise from your view
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Focus your analysis before applying cuts or exports
How to Filter
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Click the Filter icon in the upper right of the Results pages (this icon persists across all Results tabs)
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Choose whether to filter by a Question or a Demographic
- Select the question or demographic and response option you want to filter by
- Example: Want to analyze only responses from people who shop at retail stores at least once a week? Use a filter to show only that subset of data.
- Click Apply at the bottom to activate your filter
Notes:
- You can stack filters using AND logic to combine conditions (e.g., participants who shop online weekly and mostly in-store)
- Click the floppy disk icon in the upper right corner to save a filter and revisit it later
- Saved filters appear in the floppy disk icon on the Selected filters bar on the main screen
- When a filter is applied, it will appear at the top of the filter wizard and on the Selected filters bar
- To remove a filter, click the filter icon with an "x" — either in the wizard or next to Select filters on the main screen
Want to compare specific segments side-by-side? Use Cuts instead.