How to Create Banners to Deepen Analysis

Banners allow you to create nested data cuts so you can compare results across multiple segments at once.

Think of Banners as structured, multi-level filters that make it easier to break down and compare your data.

With Banners, you can:

• Select specific response options

• Combine categories

• Split categories

• Compare segments side by side

How to Access Banners

1. From your dashboard, go to Banners (next to Data Cuts).

2. Click Manage Banners.

3. Edit an existing banner or create a new one.

Creating or Editing a Banner

When editing a banner, you’ll see:

• Name – The banner title (e.g., “Age & Gender”)

• Items – The question(s) included

• Available – All response options

• Selected – The options included in your banner

From here, you can:

• Add or remove response options

• Combine selections into grouped segments

• Split previously combined segments

• Reorder items

Click Save to apply your changes.

When to Use Banners

Use Banners when you want to:

• Compare demographic groups

• Analyze multiple segments at once

• Customize how response groups are displayed

Best Practices

• Use clear, descriptive banner names.

• Combine smaller segments when needed.

• Keep comparisons focused to avoid clutter.