Concept Testing

The Concept Test is a question type that allows you to test multiple concepts within a single module.

Use it to present concepts monadically or sequentially and collect structured feedback for each one. Results are displayed side by side in charts for easy comparison.

Creating a Concept Test

In the survey builder, add the Concept Test question type.

This creates a dedicated concept testing module in your survey.

Setting Up a Concept Test

When building your Concept Test, you can:

• Add introduction text at the top of the module

  • Toggle “Show introduction text once” if the intro should only appear once

• Upload an image for each concept (optional)

• Add a concept name

• Add a description

• Add additional concepts using the + Concept button

• Reorder concepts as needed

• Choose how many concepts to display per respondent (Displayed Concepts)

  • If multiple are displayed, the order will be randomized.
  
  

   

Follow-Up Questions

Click Manage under Follow-Up Questions to add questions that will appear for each concept.

This allows you to:

• Ask the same evaluation questions for every concept

• Keep feedback structured and comparable

• Analyze results cleanly by concept

When to Use Concept Test

Use Concept Test when you want to:

• Compare multiple concepts within one study

• Run monadic or sequential monadic testing

• Keep evaluation questions consistent across concepts

• Analyze performance side by side